Speaking to the world of Web 2.0 or the new media as was discussed before, the traditional way of public relations no longer apply. The surest way to fail in communicating your message in new media is to have it handled by your public relations team, which will suck the soul out of your message.
One of the most notable difference between Web 1.0 and Web 2.0 is the authorship of content. Web 1.0 is the lair of the so-called “geeks” who create static content page per page. Web 2.0 however is the lair of anybody who knows how to navigate it and the medium of the content is post [...]
What is Web 2.0 and what is Web 1.0? To start of, Web 1.0 is generally associated with the old way people use the internet; posting static webpages.