Creating your “voice” for Web 2.0 or New Media

Posted by Sir David on Aug 25, 2009 in Blog | 0 comments

Speaking to the world of Web 2.0 or the new media as was discussed before, the traditional way of public relations no longer apply. The surest way to fail in communicating your message in new media is to have it handled by your public relations team, which will suck the soul out of your message.

New media requires sincerity. People who use it will not tolerate BS (bullshit) and will call you on it. What’s worse is that they can write about it an. d publish their own articles which more will be able to read. One negative word will translate into hundreds if not thousands more.

So what is the solution to this? How do we communicate well in Web 2.0? The first step is to create your own “voice”. You must create an identity that communicates well with your audiences, public or private. This voice must be sincere, relatable and as simple as possible.

How do you create a voice? You may refer to the guidelines below:

a. Find out who your audience is – what is their core demographic?

b. If you have multiple target demographics, you may create an individual voice for each or find one that speaks to all.

c. Now imagine these people (your audiences) inside a small room. Now think of somebody that can confidently sit in the middle of that small room and speak to them, whom they all will listen to. And more importantly, somebody they can trust.

d. Once you have this person in mind. Flesh him out; who is he/she? How does he/she talk? Why would your audience listen to him/her? e. Once you have all these details you may start communicating with your various audiences using this person as your “voice”.