Web 1.0 vs. Web 2.0 Part 2

Posted by Sir David on Aug 22, 2009 in Blog | 0 comments

One of the most notable difference between Web 1.0 and Web 2.0 is the authorship of content. Web 1.0 is the lair of the so-called “geeks” who create static content page per page. Web 2.0 however is the lair of anybody who knows how to navigate it and the medium of the content is post per post – what is now known as the Citizen journalist.

The source of the fear of companies who are considering taking advantage of web 2.0 is this. Anybody and everybody can say something about their company and/or product that will give CEOs nightmares for weeks and send their PR representatives into years of therapy.

What is a page vs. a post? A page is static, it doesn’t change unless specifically changed in code. Pages come few and far between. A post however can be a series. Much like this article (a post) we have had 2 parts and content is flowing and progressing.

Websites these days must adhere to this new phenomenon or get eaten up by more content driven sites. What is needed is a change in the way we see public relations. Spin doctoring will not work. As long as you have sincerity and humanity in the “voice” you give to the publics, 2.0 will work for you.

(next article – business/organization’s “voice”)