Creating your “voice” for Web 2.0 or New Media
Posted by Sir David on Aug 25, 2009 in Blog | 0 comments
Speaking to the world of Web 2.0 or the new media as was discussed before, the traditional way of public relations no longer apply. The surest way to fail in communicating your message in new media is to have it handled by your public relations team, which will suck the soul out of your message. New media requires sincerity. People who use it will not tolerate...
Read MoreWeb 1.0 vs. Web 2.0 Part 2
Posted by Sir David on Aug 22, 2009 in Blog | 0 comments
One of the most notable difference between Web 1.0 and Web 2.0 is the authorship of content. Web 1.0 is the lair of the so-called “geeks” who create static content page per page. Web 2.0 however is the lair of anybody who knows how to navigate it and the medium of the content is post per post – what is now known as the Citizen journalist. The...
Read MoreWeb 1.0 vs. Web 2.0 part 1
Posted by admin on Aug 21, 2009 in Blog | 0 comments
What is Web 2.0 and what is Web 1.0? To start of, Web 1.0 is generally associated with the old way people use the internet; posting static webpages. Websites in the former days played the role of big billboards that inform but not engage the audience. Websites would hardly change and new content is rare. These days websites need to be more dynamic. They should...
Read MoreIs Social Media For Your Business?
Posted by admin on Aug 17, 2009 in Blog | 0 comments
In the increasing infusion of the person into social media, companies these days are hard pressed to fully relate and consequently, make use of social media as an effective public relations and marketing tool. There are many reasons for this which we won’t cover at length. There is however one pressing reason that must be looked into. The reason why there are...
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